Push: Push made sense in a stable world. Success hinged on predicting what would be needed and allocating resources efficiently and effectively. But in a rapidly changing global environment, unanticipated events will be more common than not--the push status quo cannot survive.
Strategies for change: Most companies are still using 19th century institutions and practices to solve 21st century problems. 21st century innovators must pursue different strategies for how they engage with customers, with partners, with employees, and with the world. Small moves, smartly made, can speed this transformation.
Forces of change: The evolution of the digital infrastructure and more liberal public policies are reducing barriers to entry and movement, pushing the global business environment into a state of continual flux. Rapid innovations in cloud computing, mobile technology, social media and Big Data are leading to the creation of new sources of value.
Pull: In a world of constant change, organizations that embrace Pull practices and institutional arrangements will withstand unexpected events and be able to exploit the tremendous opportunities they offer. People and resources can be leveraged as needed through loosely-coupled ecosystems of individuals and organizations.
Short-term performance improvement: New technologies provide real opportunities for significant improvements in operating performance while building capabilities for the future.
Growth: Growth opportunities exist at the edges and organizations must learn to seek out and nurture these environments.
Talent development: A pull organization leverages talent both within and outside of the organization to solve difficult problems and drive mutually beneficial learning and value. The focus shifts from "acquire and retain" to "access and develop." Aggressive growth strategies challenge and inspire talent development.